Is AI the Solution to the Coaching Problem?

The field of coaching has traditionally involved human interactions between coaches and clients. However, the advent of Artificial Intelligence (AI) has introduced the possibility of AI-Powered Chatbots offering a supplementary form of coaching. While AI is often seen as a disruptive force that could render certain jobs obsolete, at Wizco, we firmly believe that AI should not replace human coaching but rather serve as a complement to it.

Traditional Coaching

Coaching, in its traditional face-to-face format, has a longstanding history of delivering positive outcomes for individuals seeking personal or professional development. The intimate and direct interaction between coach and client fosters a sense of trust, confidentiality, and rapport that lays the foundation for transformative coaching experiences. Over the years, countless success stories have emerged, testifying to the effectiveness of this personalized coaching approach.

One of the most significant advantages of face-to-face coaching is the ability to read and interpret non-verbal cues. During in-person sessions, coaches can observe their clients' body language, facial expressions, and other subtle cues that convey emotions and attitudes. This real-time feedback allows coaches to adjust their approach, ask pertinent questions, and provide tailored guidance based on the client's non-verbal cues. These nuanced interactions deepen the coaching process, enhancing the client's self-awareness and facilitating breakthrough moments.

However, as technology advanced, the coaching landscape began to evolve, leading to the emergence of virtual coaching. Online coaching, conducted through video conferencing platforms or other digital means, has gained popularity for several compelling reasons. One of the most notable advantages of virtual coaching is the convenience and accessibility it offers. Clients no longer need to be physically present in the same location as their coach. This breakthrough has allowed people from diverse geographical locations to connect with expert coaches from around the world.

Virtual coaching has also proven to be a time-efficient solution for busy individuals. The flexibility of scheduling sessions and the elimination of travel time allows clients to fit coaching into their hectic schedules seamlessly. Moreover, the convenience of accessing coaching sessions from the comfort of one's home or office reduces barriers and reservations some individuals may have about seeking coaching support.

Despite these positives, there are still disadvantages to these forms of coaching. Disadvantages that AI Coaching seeks to address. 

The AI Solution

Coaching has been extensively researched, and numerous meta-studies have demonstrated its positive impact on various aspects of individuals' lives. These benefits include enhancing performance and skills, improving overall well-being, aiding in coping with challenges, fostering positive work attitudes, promoting goal-directed self-regulation, achieving a better work-life balance, developing psychological and social competencies, increasing self-awareness and assertiveness, boosting confidence, nurturing relationships and interpersonal skills, facilitating effective adaptation to change, and helping individuals set and achieve their goals. The advantages of coaching are clear, but unfortunately, not everyone has access to coaching services, particularly in less affluent societies.

For instance, in Africa, the average cost of an organizational coach session is approximately 100 USD, placing it out of reach for many individuals. Furthermore, there is a significant shortage of skilled coaches in many parts of the world, with less than 2,000 out of over 40,000 registered coaches with the International Coaching Federation being located in Africa. This scarcity of coaching resources creates a situation where a large portion of the global population is excluded from the benefits of professional coaching, despite its potential to be a valuable social process that could uplift marginalized groups.

Here, AI emerges as a potential solution to broaden the reach of coaching. AI's ability to scale and offer basic coaching services at a significantly reduced cost could overcome the current limitations, potentially democratizing coaching to the substantial benefit of society. Moreover, AI coaching is accessible 24/7 and can be accessed virtually anywhere through mobile devices. The combination of affordability and availability has the potential to revolutionize the coaching landscape, making its positive impact accessible to a wider audience.

What’s the catch? 

Despite the numerous advantages of AI coaching, it is essential to acknowledge its limitations. Human coaches possess unique qualities, such as emotional intelligence and empathy, which enable them to form deep bonds with their clients. These bonds foster trust, understanding, and rapport, leading to more profound personal growth and development. As of now, AI cannot replicate the complex emotional intelligence and empathy that humans possess. Therefore, AI coaches may fall short of building these profound connections, especially for clients seeking more emotionally intensive coaching experiences.

Emotional intelligence and empathy are integral to the coaching experience, allowing human coaches to establish unparalleled connections with their clients. While AI coaches cannot currently match this level of human interaction and depth, a comparative study conducted shows that AI coaches focusing on specific narrow aspects of coaching, grounded in well-established theories, have the potential to rival human coaches in those specific areas. Although AI will not outperform human coaches as a whole in the foreseeable future, its specific applications in coaching could democratize coaching and extend its benefits to a broader audience.


AI-Powered Chatbots have the potential to revolutionize the coaching industry by supplementing traditional coaching methods and making coaching more accessible to those who previously couldn't afford or access it. While human coaches will always play a crucial role in providing personalized and emotionally intensive coaching experiences, AI coaching can address the scarcity of coaching resources and provide basic coaching services at a fraction of the cost. As technology continues to advance, striking a balance between AI and human coaching could ultimately lead to a more inclusive and beneficial coaching landscape for individuals worldwide.